Tuganashev Media · free tool
Break-even ROAS calculator
Find the ROAS your Google Ads need just to break even, and what every $100 of ads makes or loses at your current ROAS.
1
Your numbers per order
Example numbers are filled in; replace them with yours.
$
$
$
%
% of the order value
%
Refunds plus return postage you pay, minus the product cost of returned items you resell, as a % of sales before refunds.
Your margin: what's left from each order before ads
$30.00 (30%)
2
Your break-even ROAS
333%
1 ÷ your margin.
In Google Ads that's a Conv. value / cost of 3.33
In Google Ads that's a Conv. value / cost of 3.33
3
What your ads make now
×
Pick 30 days that ended at least a month ago: Google dates each conversion by the click, so recent days look worse than they are.
−$10At 300%, $100 of ads brings $300 of sales and $90 of margin: a loss of $10 on every $100.
4
Before you trust the number
- Check that Google doesn't count any sale twice. Two primary purchase actions double the conversion value, and the ROAS looks better than it is.
- This counts the first order only. If customers come back and buy again, a lower ROAS on campaigns for new customers can still pay off.
Two stores get a free first month
If a campaign sits below your break-even, I can help. I look for where the money leaks and run your Google Ads for the month, aiming for a ROAS above your break-even. You stay the admin of your account. Only two stores, because I'm building case studies.
Mikhail Tuganashev · Tuganashev Media.